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About

The Tour & The Team

About

The Tour & The Team

OUR MISSION:

create a small business movement j

CREATE A MOVEMENT

We aren’t here just to tell stories. The goal of the Main Street Tour (powered by Hootsuite) is to show how disruption is a vehicle for positive change. We want to shine a spotlight on small businesses, so more people will recognize the importance of shopping small.

We aim to empower people to be conscious leaders and create change in their communities.

You are the catalyst for this movement in your city. Even just one person can change the world by starting in their local community. We believe that person is you. 

Read our small business stories here.

OUR MISSION:

CREATE A MOVEMENT

create a small business movement j

We aren’t here just to tell stories. The goal of the Main Street Tour (powered by Hootsuite) is to show how disruption is a vehicle for positive change. We want to shine a spotlight on small businesses, so more people will recognize the importance of shopping small.

We aim to empower people to be conscious leaders and create change in their communities.

You are the catalyst for this movement in your city. Even just one person can change the world by starting in their local community. We believe that person is you.

Read our small business stories here.

Hey, I'm

Maayan Gordon

While growing up in Seattle, I always wanted to be a veterinarian, so I pursued my lifelong dream by majoring in Chemistry at Occidental College. But then I fell in love with something else — copywriting. 

Confused about my future, I went home to Seattle for summer break and fell in love again, with Ben. He helped me look at life through a new lens, reassessing what truly made me happy. I stopped doing what I was “supposed” to do, dropped out of college and started copywriting full-time. 

Since then, I’ve created 4 successful businesses, all driven by social media.  As a multi-platform influencer, I have 2.3 million followers on TikTok with more than 1 billion views, 30K+ LinkedIn followers, and nearly 40K on Instagram. 

After finding success on social media, I launched my consulting business, Maayan Gordon Media, to help other small business owners find similar success. Since 2020, I’ve been heavily involved in influencer marketing, social media, AI and technology, and business consulting. I’ve spoken as a guest expert on 50+ podcasts and given keynote speeches at live virtual conferences and in-person events.

My journey has been one of self-discovery and passion that I hope to share with others to empower them to believe in themselves and express their creativity, unlocking their full potential. 

You can learn more about my life here.

Meet

Ben
Gordon

Meet

Ben
Gordon

I’m also from Seattle. Growing up, I was always involved in sports — soccer, baseball, football, and even MMA for a while. But it wasn’t because I was a crazy athlete. In fact, I was usually the bench warmer. The only reason I really did it was because I wanted to travel, and sports let me do that from a young age.

I remember meeting Maayan on the last night of her Summer vacation and thinking about how much passion and joy she had for life. We started dating long distance while Maayan came to terms with changing her dream. When she moved back to Seattle, we moved into a rental house together. 

A year later, the unthinkable happened. Our house exploded. Okay, there was a gas explosion in our house, but it was unliveable. In an instant, we were forced into homelessness.

It was when we were living in our broken-down 1978 Dodge Coachmen that Maayan and I started our first business together: selling diffuser beads (a smoking accessory). After that, we started a graphic design and sticker business. And since we’re apparently serial entrepreneurs, we also started a glassblowing business. I’ve always been an artist at heart and enjoy working with my hands, so the glassblowing was a fun adventure for us.

The success of the glassblowing business made it possible for us to buy our first home in Spokane. We were blowing glass in our garage. Then one day, Maayan started a TikTok account to show off our skills, and she quickly grew the account to more than 2 MILLION FOLLOWERS! 😳

This opened some doors for us. She was able to start her own consulting and influencer marketing business, and I got the freedom to explore some of my passions like cars, woodworking, and pinstriping, which I continue to pursue while on tour. In fact, I just bought my dream car.

2 months into the trip we found the perfect partner and sponsor: Hootsuite. It started when Maggie Lower, Hootsuite’s CMO, reached out to me (Maayan) through LinkedIn and invited me to a LinkedIn live interview to kick off their new marketing trends series for 2022. It was an incredible conversation, and I connected really deeply with Maggie. After the live stream several of the other Hootsuite members reached out to connect with me. I had a gut feeling that I should tell one of them about what we were doing with the Main Street Tour because it might align with their core value of supporting small businesses through social media. I messaged Melanie Gaboriault and shared some general info about what we were doing with the tour. She responded quickly and offered to hop on a zoom call with me to talk about it further. On the zoom call we both learned about how perfect the timing was for us to connect with each other and how Hootsuite was making big changes within its company to start focusing more on small businesses. Several weeks later, the contract was signed and Hootsuite became our official tour sponsor. (YAY!) Hootsuite created in 2008 as a social media management platform, but today it has evolved into so much more, including a platform that helps companies with their customer service and social sales.  The alignment between our two organizations is extraordinary, and I believe together we are going to have a huge impact on  small business owners everywhere.

Meet Tiger Team Media

Helene & Cody Maughan

Meet Tiger Team Media

Helene
& Cody Maughan

I’m Helene, and my husband and I own Tiger Team Media. After following Maayan on LinkedIn for a couple of years, I saw she was starting this tour, and I immediately knew I wanted to be involved. After a few conversations with Maayan, we bonded over our mutual passion for supporting small businesses through marketing, and I was honored when she asked me to take on the exciting project of creating this website.

I founded Tiger Team Media in 2019 following the birth of my daughter. Having worked for family-owned businesses for 10 years, I knew that I could continue to help them with my marketing skills on my own.

My husband, Cody, joined me in business in January 2022. Together we help small businesses grow through effective marketing, from websites to social media management and everything in-between.

In our free time, we enjoy hanging out as a family. Sometimes that’s watching Encanto for about the millionth time or having a dance party with our toddler. Other times it’s checking out a new restaurant, having a bonfire in the backyard, or rewatching “Ragnarok” with a glass of wine. We also love gardening and tending to our 30 chickens.

You can learn more about Tiger Team Media here.